ASIFA-SOUTH Year-Round events and annual animation conference/festival
Role: Executive/ Creative Director
ASIFA-SOUTH is a 501c3 non profit focused on betterment of the creative industry with special focus on animation. We run year-round events and workshop and an annual animation conference/ festival. I work on managing all departments from operations, marketing, business to programming and delegate workflow to ensure organizational activities are able to function year round. I also work as a creative director alongside the marketing team to train and help them with learning the brand guide that I created to ensure unity across brand look and feel.
Recap 2017 Social Media promo
2020 YEAR ROUND BRANDING
For 2020 we amp up our branding to be more colorful and bolder. Utilizing Canva Pro, we blend premade elements with our own designs and graphics to create a quick turnaround graphics template for our instagram, slideshow template, facebook banners, with additional mini animated elements for some media as seen fit. Instead of starting from scrap, we aim to utilize what is at our disposal to create a unified look and feel that exudes "vibrant energy" while maintaining a professional look.
Q&A Instagram
Web Blog Banner
Livestream Title Card for OBS
Facebook Banner
Panelist Instagram Post
Workshop Instagram Post
Eventive Banner
Google Classroom Class Banner
2018 YEAR ROUND BRANDING
Social Media: Facebook header, instagram post, Mixer guest facebook banner, poster. For 2018-9, we focused on clean, professional., and fun
Animated FB Banner
Animated Instagram Post
Social Media Engagement Material
Customized for instagram, facebook, and longer posting. I created a campaign of infographics targeting on educating the audience about Asifa-South's working to increase transparency in an easy to understand manner.
2018 CAMPAIGN
Role: Executive/ Creative Director
Managed a 3-Day Animation Festival and Conference (November 3-4th,2018/ 2nd: Opening Party). Created brand strategy and designed graphics layout for web/social/print and work with creative/ marketing team for character input, and all print management. Monster Design Gen 2 by Ida Hem (former Asifa-South intern character designer at Nickelodeon)
4 Screening Blocks: International Shorts, Saturday Morning Cartoons, Southern Spotlight, Feature Animation.
Opening Party included Sharpie Civil War live drawing competition, VR/AR showcase.
2016-7 YEAR ROUND BRANDING
Animated Spot Opening (Animation and Character by design team: Ida Hem, Angel Lam, Princy Peuse, Belen saenz de Viteri
Opening Night Sharpie Civil War Party
2017 CAMPAIGN
Role: Executive/ Creative Director
Managed 3-Day Animation Festival and Conference (August 25-28th) coordinating with all departments from marketing, business, programming, and design team (crew of around 25).
Branding marketing material/ turnaround time: 2 months working with lead designer print Brittany Myer to ensure materials are on brand, consistent, and adaptable to other promotional media.
Festival Stats: 5-600 in attendance. 3 days with 6 venue locations. 3 competitive blocks of screening. 8 total professional panels (1.5 day)Opening mixer/ Closing Ceremony. 21 sponsors.
Opening Party included indie game show, art tech demo, VR showcase and closing party included projection mapping.
AR App Development with Tech committee member Alex Turbyfield