ASIFA-SOUTH Year-Round Branding
Role: Executive/ Creative Director
ASIFA-SOUTH is a 501c3 non profit focused on betterment of the creative industry with special focus on animation. From interception of 2014 with no consistent branding, I created a branding guide for digital/ social/ and print media and have been consistency reforming on an annual basis to upgrade look and feel. We integrated monster mascots to represent the creative chaos while maintaining a clean look and feel to integrate a fun and friendly feel to appeal to our demographic  of both professional animators and enthusiasts.
The original color combination of vibrant touches of our brand's cyan, magenta, purple is integrated in repeating motifs as accents to conserve ink for print materials.
2018 YEAR ROUND BRANDING
Social Media: Facebook header, instagram post, Mixer guest facebook banner, poster
Animated FB Banner
Animated FB Banner
Animated Instagram Post
Animated Instagram Post
Social Media Engagement Material
Customized for instagram, facebook, and longer posting. I created a campaign of infographics targeting on educating the audience about Asifa-South's working to increase transparency in an easy to understand manner.
2016-7 YEAR ROUND BRANDING
2018 CAMPAIGN
Role: Executive/ Creative Director
Managed a 3-Day Animation Festival and Conference (November 3-4th,2018/ 2nd: Opening Party). Created brand strategy and designed graphics layout for web/social/print and work with creative/ marketing team for character input, and all print management. Monster Design Gen 2 by Ida Hem (former Asifa-South intern character designer at Nickelodeon)
4 Screening Blocks: International Shorts, Saturday Morning Cartoons, Southern Spotlight, Feature Animation. 
Opening Party included Sharpie Civil War live drawing competition, VR/AR showcase.

Program Guide

Animated Spot Opening (Animation and Character by design team: Ida Hem, Angel Lam, Princy Peuse, Belen saenz de Viteri

Opening Night Sharpie Civil War Party

2017 CAMPAIGN
Role: Executive/ Creative Director
Managed 3-Day Animation Festival and Conference (August 25-28th) coordinating with all departments from marketing, business, programming, and design team (crew of around 25).  
Branding marketing material/ turnaround time: 2 months working with lead designer print Brittany Myer to ensure materials are on brand, consistent, and adaptable to other promotional media.  
Festival Stats: 5-600 in attendance. 3 days with 6 venue locations. 3 competitive blocks of screening. 8 total professional panels (1.5 day)Opening mixer/ Closing Ceremony. 21 sponsors.  
Opening Party included indie game show, art tech demo, VR showcase and closing party included projection mapping.

2017 Program Guide

Recap 2017 Social Media promo

AR App Development with Tech committee member Alex Turbyfield

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