Role: Executive/ Creative Director
ASIFA-SOUTH is a 501c3 non profit animation society headquartered in Atlanta focused on betterment of the creative industry in animation. From interception of former 2014, I started to create a corporate framewor, with different departments as well as a branding guide for digital/ social/ and print media. I have been consistency reforming on an annual basis to upgrade look and feel. We integrated monster mascots to represent the creative chaos while maintaining a clean look and feel to integrate a fun and friendly feel to appeal to our demographic of both professional animators and enthusiasts.
2020 YEAR ROUND BRANDING
For 2020 we amp up our branding to be more colorful and bolder. Utilizing Canva Pro, we blend premade elements with our own designs and graphics to create a quick turnaround graphics template for our instagram, slideshow template, facebook banners, with additional mini animated elements for some media as seen fit. Instead of starting from scrap, we aim to utilize what is at our disposal to create a unified look and feel that exudes "vibrant energy" while maintaining a professional look.
Q&A Instagram
Web Blog Banner
Livestream Title Card for OBS
Facebook Banner
Panelist Instagram Post
Workshop Instagram Post
Eventive Banner
Google Classroom Class Banner
2018 YEAR ROUND BRANDING
Social Media: Facebook header, instagram post, Mixer guest facebook banner, poster. For 2018-9, we focused on clean, professional., and fun
Animated FB Banner
Animated Instagram Post
Social Media Engagement Material
Customized for instagram, facebook, and longer posting. I created a campaign of infographics targeting on educating the audience about Asifa-South's working to increase transparency in an easy to understand manner.
2016-7 YEAR ROUND BRANDING
2018 CAMPAIGN
Role: Executive/ Creative Director
Managed a 3-Day Animation Festival and Conference (November 3-4th,2018/ 2nd: Opening Party). Created brand strategy and designed graphics layout for web/social/print and work with creative/ marketing team for character input, and all print management. Monster Design Gen 2 by Ida Hem (former Asifa-South intern character designer at Nickelodeon)
4 Screening Blocks: International Shorts, Saturday Morning Cartoons, Southern Spotlight, Feature Animation.
Opening Party included Sharpie Civil War live drawing competition, VR/AR showcase.
Animated Spot Opening (Animation and Character by design team: Ida Hem, Angel Lam, Princy Peuse, Belen saenz de Viteri
Opening Night Sharpie Civil War Party
2017 CAMPAIGN
Role: Executive/ Creative Director
Managed 3-Day Animation Festival and Conference (August 25-28th) coordinating with all departments from marketing, business, programming, and design team (crew of around 25).
Branding marketing material/ turnaround time: 2 months working with lead designer print Brittany Myer to ensure materials are on brand, consistent, and adaptable to other promotional media.
Festival Stats: 5-600 in attendance. 3 days with 6 venue locations. 3 competitive blocks of screening. 8 total professional panels (1.5 day)Opening mixer/ Closing Ceremony. 21 sponsors.
Opening Party included indie game show, art tech demo, VR showcase and closing party included projection mapping.
Recap 2017 Social Media promo
AR App Development with Tech committee member Alex Turbyfield